backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a websiteweb page, or web directory.

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results